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Bright … It’s adventure, indulgence, pristine and diversity all in Nature’s Playground.

  • Population approximately 1,900
  • 308 kilometres north-east of Melbourne on the Great Alpine Road
  • Located at the foothills of the Australian alps
  • Close to Mt Hotham, Mount Buffalo and Falls Creek.

Located on the beautiful Ovens River and nestled in the valley below Mount Buffalo, the township of Bright is one of Victoria's most attractive tourist destinations.

This legacy of the original pioneers who planted the avenues of elms, chestnuts, poplars and scarlet oaks has been enhanced by the gardens of local residents that contribute to Bright's autumn splendour. At any time of the year you can explore the town's many historic buildings and sites, which pay homage to the region's bustling gold rush beginnings.

Close to the Alpine National Park and within a short drive of the snowfields of Falls Creek, Mt Hotham and Mount Buffalo, Bright also offers a range of outdoor activities to entertain visitors all year round. The wealth of food and wine in the Great Alpine Valleys is also fast becoming one of the town's most popular attractions with world-class wineries, stunning produce, award-winning restaurants and a casual café culture to choose from.

Follow the many walking and bicycle paths around the town and view its picturesque natural setting from lookouts over the valley and surrounding mountains. Along the river trails you'll find great fishing spots that are renowned for trout as well as safe swimming holes for a refreshing dip on warm summer days.

Activities and attractions

  • Enjoy a relaxing picnic or barbecue in beautiful Centenary Park, among the old elms, liquid amber trees and friendly ducks
  • Visit Bright Art Gallery and Cultural Centre, displaying different exhibitions year round
  • Experience the thrill of adventure sports such as paragliding, abseiling, kayaking and horse riding
  • Ride a bike or walk along a section of the Murray to the Mountains Rail Trail, stretching between Wangaratta and Bright
  • Stroll along the many walking paths that circle the town, including the Canyon Walk and the Apex Lookout Walk. Pick up a free brochure from reception
  • Visit cellar doors to sample local wine, and taste the fare of gourmet local producers

  • Summer Holiday festivities... includes Centenary Park Waterslide, Twilight Markets & Open Air Concerts - January

  • Alpine Valleys Gourmet Weekend – January

  • Semaine Fedérale, Festival of Cycling – January

  • Opera in the Alps, Beechworth - February

  • Bright Autumn Festival – April to May

  • Live Music at  Bright Brewery, Sunday afternoons

  • Christmas in July

  • Sled Dog Challenge Dinner Plain - August

  • Bright Spring Festival – October

  •  Bright Community Markets - 3rd Saturday of each month 

Indulge your senses and discover the hidden secrets in our historic alpine townships... 

 Meet the locals, delve into our past, experience the kaleidoscope of culture and superb food and wine. Our pristine valleys are scattered with little villages, tour the valleys from Bright while enjoying the mountain views. 



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